Please provide us with details about your business and the challenge you are addressing. We will respond promptly.
for
chANGE
Marketing
We believe that your project is more than just a business. It has the potential to inspire, become a part of people’s lives, and leave a lasting legacy. One next step is all it takes for you to reach that level.
BRANDS
POWERFUL
POWERFUL BRANDS
WE CREATE
WHAT WE DO
If you want a powerful brand, keeping up with trends and following other people’s scripts won’t cut it. Brand creation is a deep, introspective process for locating the beating heart of your business. It is the only way to build brands that speak forcefully, sincerely, and meaningfully.
and express it through
We help business
a compelling brand.
find their voice
visionaries
it through
and express
We help
brand.
a compelling
voice
find their
visionaries
business
POWERFUL BRANDS
Brand identity needs a sturdy foundation. We start with a comprehensive strategy that serves as the groundwork for all decisions going forward.
Strategy:
to turn on the lights.
Once your brand
foundation, it’s time
has a strategic
Audience
Research
Research
We dive deep into your audience’s aspirations and pain points so you can build emotional connections and brand loyalty.
Engagement and Outreach
We pinpoint your audience’s preferred channels, strategize influencer and brand ambassador partnerships, and craft messaging that seamlessly integrates your brand into your audience’s daily lives.
Words
and Images
and Images
Our team creates a visual identity, conceptual design, slogans, and key messaging to communicate the soul of your brand.
Positioning
We identify your most promising audience segments and create clear positioning that instantly resonates with your target market. This positioning serves as the cornerstone for all subsequent efforts. It establishes a clear direction and prompts the target audience to think, “This brand understands me.”
POWERFUL BRANDS
Brand identity needs a sturdy foundation. We start with a comprehensive strategy that serves as the groundwork for all decisions going forward.
Strategy:
the lights.
to turn on
your brand
Once
it’s time
foundation,
has a strategic
Audience
Research
Research
We dive deep into your audience’s aspirations and pain points so you can build emotional connections and brand loyalty.
Engagement and Outreach
We pinpoint your audience’s preferred channels, strategize influencer and brand ambassador partnerships, and craft messaging that seamlessly integrates your brand into your audience’s daily lives.
Words
and Images
and Images
Our team creates a visual identity, conceptual design, slogans, and key messaging to communicate the soul of your brand.
Positioning
We identify your most promising audience segments and create clear positioning that instantly resonates with your target market. This positioning serves as the cornerstone for all subsequent efforts. It establishes a clear direction and prompts the target audience to think, “This brand understands me.”
Putting
It Together:
It Together:
As a full-service agency, we eliminate the need to juggle multiple vendors. We manage teams of ingenious advertising creatives, performance marketers, and influencer marketing specialists, maintaining brand consistency and handling data analysis tasks so you can focus on your business.
We hire the right talent at the right time and empower them to deliver their best work for your brand. We are not tied to a single creative or team.
We hire the right talent at the right time and empower them to deliver their best work for your brand. We are not tied to a single creative or team.
from strategy
to reality
to reality
Media Strategy
We create a media plan that is aligned with your audience and objectives. Our partnerships with media agencies optimize your budget for maximum impact.
Content and Advertising
We develop your brand guidelines, website, and marketing assets—from digital ads to eye-popping event visuals. Our team handles all visual content creation, including photography and videography, through to final production.
Your Teams
We give your teams the skills to integrate the new strategy, so that your brand communicates with a cohesive and confident voice.
Implementation
We oversee implementation from start to finish, continuously tracking execution and adapting strategies as needed.
Putting
It Together:
It Together:
As a full-service agency, we eliminate the need to juggle multiple vendors. We manage teams of ingenious advertising creatives, performance marketers, and influencer marketing specialists, maintaining brand consistency and handling data analysis tasks so you can focus on your business.
We hire the right talent at the right time and empower them to deliver their best work for your brand. We are not tied to a single creative or team.
We hire the right talent at the right time and empower them to deliver their best work for your brand. We are not tied to a single creative or team.
from strategy
to reality
to reality
Media Strategy
We create a media plan that is aligned with your audience and objectives. Our partnerships with media agencies optimize your budget for maximum impact.
Content and Advertising
We develop your brand guidelines, website, and marketing assets—from digital ads to eye-popping event visuals. Our team handles all visual content creation, including photography and videography, through to final production.
Your Teams
We give your teams the skills to integrate the new strategy, so that your brand communicates with a cohesive and confident voice.
Implementation
We oversee implementation from start to finish, continuously tracking execution and adapting strategies as needed.
We know how to build big brands, and we can translate that experience to small and medium businesses. Our projects earn acclaim from both clients and industry peers. Today, we use our proven approach to serve businesses globally.
Experience that Works for You
We don’t just provide you with a strategy; we’re your allies in brand building. And our focused meetings and dynamic presentations are more than routine checklists — they’re engaging milestones that our clients eagerly anticipate.
Reliable Partner
We are on your side
Your goals are our goals. We walk right beside you to understand the nuances of your business and deliver solutions that work. Our primary focus is ensuring your brand authentically represents your values while resonating with your target audience.
In-depth Study
Every business is a distinct ecosystem, and we dig into all the details of your project, audience, and market landscape. In our research, we collaborate with leading marketing experts, including sociologists, psychologists, and anthropologists — some of them Oxford University academics.
Philosophy
Our
and creativity to
consumers love.
We bring together
build brands
strategic vision
We are
WHO WE ARE
A creative director, entrepreneur, and speaker with over 15 years of experience, Anna unites expertise in viral marketing, community engagement, and brand promotion.
She has spearheaded advertising campaigns for major initiatives such as Disney Home and the Women’s Super League with Nike.
Anna’s projects have won first prize and been shortlisted at prestigious festivals, including the Berlin Commercial, the Los Angeles New Wave International Film Festival, and the London Short Film Festival.
She has spearheaded advertising campaigns for major initiatives such as Disney Home and the Women’s Super League with Nike.
Anna’s projects have won first prize and been shortlisted at prestigious festivals, including the Berlin Commercial, the Los Angeles New Wave International Film Festival, and the London Short Film Festival.
Anna Radchenko
Nilufar Sharipova
A professional market researcher with 25 years of experience, Nilufar is chief strategist at R&S.
Before joining us, Nilufar served as marketing director at marketing powerhouse Procter & Gamble, where she managed such brands as Ariel, Tide, Mif, Fairy, Comet, Ace, Camay, Safeguard, Pantene, Head & Shoulders, Wash & Go, Wella, Pampers, and Gillette. She received the Euro Effies Bronze Award for coming up with the most innovative communication concept for Tide laundry detergent.
Nilufar is the co-founder of group marketing, a new approach to marketing that was praised as innovative by The Institute for Manufacturing at Cambridge University, FUTR Group, and Johnson & Johnson Japan.
Before joining us, Nilufar served as marketing director at marketing powerhouse Procter & Gamble, where she managed such brands as Ariel, Tide, Mif, Fairy, Comet, Ace, Camay, Safeguard, Pantene, Head & Shoulders, Wash & Go, Wella, Pampers, and Gillette. She received the Euro Effies Bronze Award for coming up with the most innovative communication concept for Tide laundry detergent.
Nilufar is the co-founder of group marketing, a new approach to marketing that was praised as innovative by The Institute for Manufacturing at Cambridge University, FUTR Group, and Johnson & Johnson Japan.
awards
trusted by
creativity to
love.
consumers
together
We bring
build brands
vision and
strategic
We are
WHO WE ARE
A creative director, entrepreneur, and speaker with over 15 years of experience, Anna unites expertise in viral marketing, community engagement, and brand promotion.
She has spearheaded advertising campaigns for major initiatives such as Disney Home and the Women’s Super League with Nike.
Anna’s projects have won first prize and been shortlisted at prestigious festivals, including the Berlin Commercial, the Los Angeles New Wave International Film Festival, and the London Short Film Festival.
She has spearheaded advertising campaigns for major initiatives such as Disney Home and the Women’s Super League with Nike.
Anna’s projects have won first prize and been shortlisted at prestigious festivals, including the Berlin Commercial, the Los Angeles New Wave International Film Festival, and the London Short Film Festival.
Anna Radchenko
Nilufar Sharipova
A professional market researcher with 25 years of experience, Nilufar is chief strategist at R&S.
Before joining us, Nilufar served as marketing director at marketing powerhouse Procter & Gamble, where she managed such brands as Ariel, Tide, Mif, Fairy, Comet, Ace, Camay, Safeguard, Pantene, Head & Shoulders, Wash & Go, Wella, Pampers, and Gillette. She received the Euro Effies Bronze Award for coming up with the most innovative communication concept for Tide laundry detergent.
Nilufar is the co-founder of group marketing, a new approach to marketing that was praised as innovative by The Institute for Manufacturing at Cambridge University, FUTR Group, and Johnson & Johnson Japan.
Before joining us, Nilufar served as marketing director at marketing powerhouse Procter & Gamble, where she managed such brands as Ariel, Tide, Mif, Fairy, Comet, Ace, Camay, Safeguard, Pantene, Head & Shoulders, Wash & Go, Wella, Pampers, and Gillette. She received the Euro Effies Bronze Award for coming up with the most innovative communication concept for Tide laundry detergent.
Nilufar is the co-founder of group marketing, a new approach to marketing that was praised as innovative by The Institute for Manufacturing at Cambridge University, FUTR Group, and Johnson & Johnson Japan.
awards
trusted by
The founders of Eden Garden, a source for nature-inspired engagement and wedding rings, have a genuine passion for craftsmanship. When they decided to grow their brand, marketers presented them with messaging featuring clichéd wedding imagery such as white dresses, idealized brides, and traditional ceremonies. They felt miscast in a role that didn’t align with their vision.
They instinctively recognized that their brand was different and meaningful, centered on nature and authenticity, but they struggled to articulate this essence.
We researched Eden Garden’s audience and found individuals who defy mainstream norms, align with subcultures, and resist traditional labels, yet still seek validation for their unions. For these individuals, nature is not merely a backdrop for photos; it’s a vibrant, spiritual force. Armed with this insight, we recommended positioning the brand as "blessed by nature."
We connected the audience’s profound emotional motivations with the brand’s philosophy to create a visual universe that highlights the magic of nature through ring designs. Eden Garden’s rings transcend mere symbols of love to embody a deep unity with nature.
With this concept in place, we fully revamped the client’s website, took new catalog photos, produced photo and video content, and developed 3D images that showcase the brand’s enchanted aesthetic. As a result, user engagement on Pinterest is already up 800%.
We’re not finished yet. Our team is currently producing videos for a brand campaign that will showcase the unique character of Eden Garden and serve as a foundation for a large-scale entry into the US market.
They instinctively recognized that their brand was different and meaningful, centered on nature and authenticity, but they struggled to articulate this essence.
We researched Eden Garden’s audience and found individuals who defy mainstream norms, align with subcultures, and resist traditional labels, yet still seek validation for their unions. For these individuals, nature is not merely a backdrop for photos; it’s a vibrant, spiritual force. Armed with this insight, we recommended positioning the brand as "blessed by nature."
We connected the audience’s profound emotional motivations with the brand’s philosophy to create a visual universe that highlights the magic of nature through ring designs. Eden Garden’s rings transcend mere symbols of love to embody a deep unity with nature.
With this concept in place, we fully revamped the client’s website, took new catalog photos, produced photo and video content, and developed 3D images that showcase the brand’s enchanted aesthetic. As a result, user engagement on Pinterest is already up 800%.
We’re not finished yet. Our team is currently producing videos for a brand campaign that will showcase the unique character of Eden Garden and serve as a foundation for a large-scale entry into the US market.
EDEN GARDEN
The founder of Happy Gentlemen, a London-based brand specializing in classic 3-piece suits, approached us with a growth challenge: how to scale the business effectively. His initial hypothesis was to expand the product line by introducing office suits to attract a new audience. While he had the resources and was ready to begin production, he wisely sought research insights to ensure his strategy was grounded in data, not guesswork.
When we conducted an in-depth analysis and immersed ourselves in the target audience’s culture, we uncovered an unexpected insight: Happy Gentleman’s holiday suits weren’t attracting office workers but rather firefighters, police officers, carpenters, and welders. For these customers, suit choices were driven not by practicality but by aesthetics—specifically the iconic style of Peaky Blinders. This look gave them a way to express their individuality and attention to details.
Instead of pursuing business casual outfits, which wouldn’t resonate with the brand’s audience, we recommended expanding the suit line in a different direction by incorporating hoodies, pants, shoes, and other wardrobe elements that embrace a different aesthetic while staying true to the brand’s signature style. Our team redefined the brand’s positioning to align with its customers’ style and values. We also provided a set of recommendations for creative strategy and promotion, including selecting the right channels and crafting a visual strategy that captures the essence of the brand.
Happy Gentlemen came away with a clear roadmap for growth based on authentic audience insights. Now the company can simultaneously strengthen existing customer loyalty while diversifying and expanding its product line.
When we conducted an in-depth analysis and immersed ourselves in the target audience’s culture, we uncovered an unexpected insight: Happy Gentleman’s holiday suits weren’t attracting office workers but rather firefighters, police officers, carpenters, and welders. For these customers, suit choices were driven not by practicality but by aesthetics—specifically the iconic style of Peaky Blinders. This look gave them a way to express their individuality and attention to details.
Instead of pursuing business casual outfits, which wouldn’t resonate with the brand’s audience, we recommended expanding the suit line in a different direction by incorporating hoodies, pants, shoes, and other wardrobe elements that embrace a different aesthetic while staying true to the brand’s signature style. Our team redefined the brand’s positioning to align with its customers’ style and values. We also provided a set of recommendations for creative strategy and promotion, including selecting the right channels and crafting a visual strategy that captures the essence of the brand.
Happy Gentlemen came away with a clear roadmap for growth based on authentic audience insights. Now the company can simultaneously strengthen existing customer loyalty while diversifying and expanding its product line.
Happy Gentlemen
Love Epil is an international chain of laser hair removal studios operating in five European countries. The founders aimed to create a globally appealing franchise opportunity, but as competition in the laser hair removal industry intensified, the company found itself caught in price wars. Recognizing the need for a competitive edge beyond pricing, they wanted to redefine their strategy to stand out in the market.
Our research revealed that clients experience a wide range of emotions during laser hair removal treatments—from pain, fear, and embarrassment to relief and liberation. This emotional journey became the foundation for Love Epil’s positioning. The new brand emphasizes the experience and supportive care offered by the brand’s technicians, so that clients feel safe and comfortable at every visit.
We developed a comprehensive business asset to enhance the value of the franchise, including a marketing strategy, brand identity guide, and management system. This tool goes beyond functionality to become a compelling incentive for potential investors. Love Epil offers franchisees more than just a turnkey business; it delivers a distinctive client experience that sets the brand apart in a competitive industry.
Love Epil opened its first London studio using the new strategy, establishing a foundation for expansion across Great Britain. The founders are now actively promoting the franchise opportunity in the United States.
Our research revealed that clients experience a wide range of emotions during laser hair removal treatments—from pain, fear, and embarrassment to relief and liberation. This emotional journey became the foundation for Love Epil’s positioning. The new brand emphasizes the experience and supportive care offered by the brand’s technicians, so that clients feel safe and comfortable at every visit.
We developed a comprehensive business asset to enhance the value of the franchise, including a marketing strategy, brand identity guide, and management system. This tool goes beyond functionality to become a compelling incentive for potential investors. Love Epil offers franchisees more than just a turnkey business; it delivers a distinctive client experience that sets the brand apart in a competitive industry.
Love Epil opened its first London studio using the new strategy, establishing a foundation for expansion across Great Britain. The founders are now actively promoting the franchise opportunity in the United States.
LOVE Epil
MBVF, a service company in a North Sea port, sought our help to develop a corporate brand that transcends the owner’s personal network. The goal was to create an identity that would attract clients based on the company’s inherent values and the quality of its services, rather than relying solely on the owner’s professional connections.
The task of integrating the company into the region’s maritime community presented a unique challenge due to the industry’s long-standing traditions and relatively closed culture.
We leveraged our agency’s specialized expertise in group marketing—recognized by Cambridge University for its innovation—to explore the culture of the local maritime industry. This allowed us to identify the symbols, rituals, and emotional triggers that resonate within that community. With these insights, we created a plan for integrating the client’s brand into the local maritime industry.
At the same time, we analyzed the market and target audience, discovering that MBVF’s primary clients are overworked marine agents juggling numerous tasks and responsibilities. They were looking for a partner who can be proactive and alleviate the burden of having to manage every single detail. This insight guided us to position the brand as “working ahead of the curve,” accompanied by the slogan “A Mile Ahead.”
The new positioning led to the development of new service solutions, including a vessel tracking system for ships coming into port, SMS notifications for clients, and streamlined service procedures designed to simplify the work of marine agents.
We also emphasized visual communication through symbols, colors, images, and shapes that convey speed, movement, and a readiness to assist. The logo, inspired by the prow of a ship and a bird’s beak, symbolizes speed and forward moment.
The brand identity guide and welcome pack for sailors were key components of the project. We paid attention to even the smallest details, such as sailors’ anticipation of enjoying a steak upon returning to port. To enhance positive associations with the company’s name, we proposed a collaboration with local steakhouses.
We created PR activities and produced a festival documentary that served as both a promotional opportunity and a means to generate interest in the industry.
MBVF has successfully transformed from a business reliant on a single individual to an independent team recognized within the port’s maritime industry.
The task of integrating the company into the region’s maritime community presented a unique challenge due to the industry’s long-standing traditions and relatively closed culture.
We leveraged our agency’s specialized expertise in group marketing—recognized by Cambridge University for its innovation—to explore the culture of the local maritime industry. This allowed us to identify the symbols, rituals, and emotional triggers that resonate within that community. With these insights, we created a plan for integrating the client’s brand into the local maritime industry.
At the same time, we analyzed the market and target audience, discovering that MBVF’s primary clients are overworked marine agents juggling numerous tasks and responsibilities. They were looking for a partner who can be proactive and alleviate the burden of having to manage every single detail. This insight guided us to position the brand as “working ahead of the curve,” accompanied by the slogan “A Mile Ahead.”
The new positioning led to the development of new service solutions, including a vessel tracking system for ships coming into port, SMS notifications for clients, and streamlined service procedures designed to simplify the work of marine agents.
We also emphasized visual communication through symbols, colors, images, and shapes that convey speed, movement, and a readiness to assist. The logo, inspired by the prow of a ship and a bird’s beak, symbolizes speed and forward moment.
The brand identity guide and welcome pack for sailors were key components of the project. We paid attention to even the smallest details, such as sailors’ anticipation of enjoying a steak upon returning to port. To enhance positive associations with the company’s name, we proposed a collaboration with local steakhouses.
We created PR activities and produced a festival documentary that served as both a promotional opportunity and a means to generate interest in the industry.
MBVF has successfully transformed from a business reliant on a single individual to an independent team recognized within the port’s maritime industry.
mbvf
Heritage Education Group is a chain of prestigious education centers for the preschool and early elementary years. One of their key projects is a campus offering small class sizes, chef-prepared meals, and language classes with native speakers. Despite providing a superior experience, Heritage was struggling to fill classes and groups. They approached us for assistance in identifying and communicating their unique advantages, as well as understanding their audience and how to engage effectively with them.
In a strategic session, our team conducted a thorough analysis of the company's audience. Our objective extended beyond identifying Heritage's primary competitive advantages; we aimed to understand the emotional hooks that would catch the attention of target families.
We examined the needs of the target audience and discovered that parents choose Heritage not only for its premium services but also for the nurturing and inspiring environment it provides for their children. This insight informed a new marketing and communication campaign, shifting Heritage’s focus from solely highlighting its premium quality to emphasizing that its schools and preschools are spaces where children’s leadership, talent, and confidence are fostered.
After the strategy session, Heritage invited us to conduct a training for their team. We helped them develop clear processes that enable every team member to effectively communicate the brand's unique advantages and build parent loyalty.
In a strategic session, our team conducted a thorough analysis of the company's audience. Our objective extended beyond identifying Heritage's primary competitive advantages; we aimed to understand the emotional hooks that would catch the attention of target families.
We examined the needs of the target audience and discovered that parents choose Heritage not only for its premium services but also for the nurturing and inspiring environment it provides for their children. This insight informed a new marketing and communication campaign, shifting Heritage’s focus from solely highlighting its premium quality to emphasizing that its schools and preschools are spaces where children’s leadership, talent, and confidence are fostered.
After the strategy session, Heritage invited us to conduct a training for their team. We helped them develop clear processes that enable every team member to effectively communicate the brand's unique advantages and build parent loyalty.
Heritage Education Group
Studies
Case
Radchenko&Sharipova’s strength lies in its ability to adapt the strategies of leading brands to tackle challenges at any scale, whether entering new markets or reinforcing existing positions
Eden Garden
An all-in-one marketing strategy with turnkey implementation
Brand positioning and creative brainstorming
Happy Gentlemen
MBVF
A marketing strategy with the execution of key solutions
A complete marketing strategy and a franchise book
Love Epil
Heritage Education Group
A strategic session tailored to business objectives
the talk of the world?
your voice together.
Ready to make
Let’s amplify
your brand
Official partners of Business Booster USA
the world?
the talk of
together.
your voice
to make
Ready
Let’s amplify
your brand
Official partners of Business Booster USA